Overseas Promotion and Advertising Incentives

In order to increase the awareness of products manufactured in Türkiye in global markets, digital advertisements, social media management, catalogs, billboards, and other marketing activities are highly supported by the state.

1. Those with an Overseas Unit

For companies that have an office, warehouse, or store in the country where the promotion is conducted:

6,989,354 TL

Annual upper limit per country

Support Rate: 50% - 75%

2. Those without a Unit but with a Brand

For companies that do not have a unit abroad but have a trademark registration/application:

183,983 TL

Annual upper limit per country

Support Rate: 50%

🚀 Strategic Increase Rates

For companies with an overseas unit, the support rate is applied as 70% in Target and Priority Countries, and as 75% if the business operates in both a target country and a target sector.

Eligibility Conditions

  • ✔ The company must have been established at least 1 year before the application date.
  • ✔ The support can be utilized for a maximum duration of 4 years per brand.
  • ✔ For companies without a unit, having filed a trademark registration application in that country is sufficient.
  • ✔ Promotional activities must strictly be geared towards overseas (in a foreign language).

Critical Warning: Applications for promotion support must be submitted to the relevant Exporters' Association via the DYS system within the period following the date the expense was incurred. The compliance of details on the invoice and payment receipt with the Ministry legislation (advertising medium, duration, etc.) forms the basis for payment approval.

* The specified TL limits are updated annually by the Ministry.