TURQUALITY® Branding Supports

TQ

Vision: "10 Global Brands in 10 Years"

TURQUALITY® is the first and only state-supported branding program covering all processes from production to marketing for companies with branding potential in sectors where our country holds a competitive advantage.

Brand Support Program
139,813,340 TL

Annual Upper Limit / 4-Year Duration

TURQUALITY® Program
279,628,225 TL

Annual Upper Limit / 5+5 Year Duration

Which Expenses are Supported by 50%?

The following expenses of the companies within the scope of the program on their path to institutionalization and globalization are covered at a rate of 50%:

● Promotion and Fair Participation
● Consultancy and Strategy Support
● Rent and Concept Architectural Works
● Franchise and Employment Support
● Patent, Design, and Trademark Registration
● Market Research and Reports

Specific Support Items and Limits

Expense Item Support Upper Limit / Detail
Consultancy and Design Employment 27,962,050 TL (First 5 years / Max 10 people)
Procurement of Development Roadmap Services 6,709,718 TL
Market Entry and Clinical Tests Supported at a rate of 50%

Core Objectives of the Program

  • To provide financial resources to create global Turkish brands.
  • To accelerate institutionalization through strategy, operation, and technology consultancy.
  • To support communication activities that will strengthen the "Made in Türkiye" image abroad.
  • To increase brand awareness and provide market intelligence support.

Important Note: The 5-year support period in the TURQUALITY® program can be extended for an additional 5 years based on the results of the performance evaluation.